/* ============ Темы ============ */
:root,[data-theme="dark"]{
  --bg:#0a0a0b; --bg2:#111114; --card:#17171a; --line:#2b2b31;
  --text:#ece8df; --muted:#9b9ba3; --strong:#ffffff;
  --accent:#ed1c24; --accent-d:#c4141b; --paper:#f3ead7;
  --shadow:0 20px 50px rgba(0,0,0,.5);
  --halftone:rgba(255,255,255,.07);
  --mock-bg:radial-gradient(circle at 50% 30%,#26262b,#121214);
  color-scheme:dark;
}
[data-theme="light"]{
  --bg:#f3ead7; --bg2:#ebdfc4; --card:#fffaf0; --line:#d8cbad;
  --text:#1a1814; --muted:#645e50; --strong:#000000;
  --accent:#d9151c; --accent-d:#b30f15; --paper:#141414;
  --shadow:0 18px 40px rgba(60,40,10,.18);
  --halftone:rgba(20,15,5,.09);
  --mock-bg:radial-gradient(circle at 50% 30%,#fffdf6,#e8dcc0);
  color-scheme:light;
}
:root{--radius:18px;--max:1180px;
  --head:'Oswald','Arial Narrow',Impact,sans-serif;
  --body:'Inter',system-ui,-apple-system,'Segoe UI',Roboto,Arial,sans-serif}
[data-theme="dark"] .only-light,[data-theme="light"] .only-dark{display:none!important}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{background:var(--bg);color:var(--text);font-family:var(--body);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden;transition:background .3s,color .3s}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--head);text-transform:uppercase;letter-spacing:.01em;line-height:1.05;font-weight:700;color:var(--strong)}
.red{color:var(--accent)}

/* ============ Дорога к Рио ============ */
.road{position:fixed;left:16px;top:0;bottom:0;width:2px;z-index:40;pointer-events:none;
  background:repeating-linear-gradient(to bottom,var(--muted) 0 9px,transparent 9px 19px);opacity:.55}
.road-car{position:absolute;left:-10px;top:calc(var(--p,0) * (100% - 70px) + 30px);color:var(--accent);filter:drop-shadow(0 2px 4px rgba(0,0,0,.35));transition:top .15s linear}
.road-end{position:absolute;left:-6px;bottom:8px;font:700 10px var(--head);letter-spacing:.2em;color:var(--muted);writing-mode:vertical-rl}
@media (max-width:1280px){.road{display:none}}

/* ============ Лента, шапка ============ */
.ribbon{background:var(--accent);color:#fff;text-align:center;font-size:12.5px;font-weight:600;letter-spacing:.03em;padding:8px 16px}
.nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:10px max(20px,calc((100vw - var(--max))/2));background:color-mix(in srgb,var(--bg) 86%,transparent);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.brand img{height:40px;width:auto}
.nav-links{display:flex;align-items:center;gap:22px;font-size:15px}
.nav-links > a:not(.btn){text-decoration:none;color:var(--muted);transition:color .2s;text-transform:uppercase;letter-spacing:.07em;font-size:13.5px;font-weight:600}
.nav-links > a:not(.btn):hover{color:var(--strong)}
.lang{display:flex;gap:2px;background:var(--card);border:1px solid var(--line);border-radius:999px;padding:3px}
.lang a{font:600 12.5px var(--body);color:var(--muted);text-decoration:none;padding:5px 11px;border-radius:999px;transition:.2s}
.lang a:hover{color:var(--strong)}
.lang a.on{background:var(--strong);color:var(--bg)}
.theme{display:grid;place-items:center;width:36px;height:36px;border-radius:50%;border:1px solid var(--line);background:var(--card);color:var(--text);cursor:pointer;transition:.2s}
.theme:hover{border-color:var(--accent);color:var(--accent)}
[data-theme="dark"] .i-moon,[data-theme="light"] .i-sun{display:none}

/* ============ Кнопки ============ */
.btn{display:inline-block;background:var(--accent);color:#fff;text-decoration:none;font-family:var(--head);text-transform:uppercase;
  letter-spacing:.06em;font-weight:600;font-size:16px;padding:14px 28px;border-radius:999px;border:2px solid var(--accent);
  transition:transform .15s,background .2s,box-shadow .2s;cursor:pointer;text-align:center;white-space:nowrap}
.btn:hover{background:var(--accent-d);border-color:var(--accent-d);transform:translateY(-2px);box-shadow:0 10px 30px rgba(237,28,36,.35)}
.btn-ghost{background:transparent;border-color:var(--text);color:var(--text)}
.btn-ghost:hover{background:var(--text);border-color:var(--text);color:var(--bg);box-shadow:none}
.btn-small{padding:8px 18px;font-size:14px}
.btn-big{font-size:20px;padding:18px 44px}
.btn-disabled{background:transparent;border:2px dashed var(--muted);color:var(--muted);cursor:default;white-space:normal}
.btn-disabled:hover{transform:none;box-shadow:none;background:transparent;border-color:var(--muted)}
.eyebrow{font-family:var(--head);text-transform:uppercase;letter-spacing:.22em;color:var(--accent);font-size:13px;font-weight:600;margin-bottom:14px}

/* ============ Hero ============ */
.hero{position:relative;overflow-x:clip;max-width:var(--max);margin:0 auto;padding:64px 20px 72px;display:grid;grid-template-columns:1.05fr .95fr;gap:40px;align-items:center}
.hero-word{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:0;font-family:var(--head);font-weight:700;
  font-size:clamp(110px,22vw,300px);line-height:.88;text-align:center;white-space:nowrap;pointer-events:none;user-select:none;
  color:transparent;-webkit-text-stroke:2px var(--line);opacity:.8}
.hero-copy,.hero-art{position:relative;z-index:1}
.onair{display:inline-flex;align-items:center;gap:8px;font:700 13px var(--head);letter-spacing:.2em;border:1.5px solid var(--accent);color:var(--accent);border-radius:6px;padding:4px 12px;margin-bottom:20px}
.onair i{width:9px;height:9px;border-radius:50%;background:var(--accent);animation:blink 1.2s infinite}
@keyframes blink{50%{opacity:.25}}
.hero h1{font-size:clamp(32px,4.6vw,64px);margin-bottom:22px;white-space:nowrap}
.lead{font-size:17px;color:var(--muted);max-width:560px;margin-bottom:26px}
.cta-row{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:18px}
.fine{font-size:13px;color:var(--muted)}
.hero-art{display:flex;justify-content:center;position:relative}
.hero-art::before{content:"";position:absolute;inset:6% 0 0;background:radial-gradient(closest-side,rgba(237,28,36,.34),transparent 72%);filter:blur(24px);z-index:0}
.hero-art > img{position:relative;z-index:1;width:min(100%,470px);filter:drop-shadow(0 30px 40px rgba(0,0,0,.45));animation:float 6s ease-in-out infinite}
[data-theme="light"] .hero-art > img{filter:drop-shadow(0 24px 30px rgba(60,40,10,.3))}
@keyframes float{50%{transform:translateY(-10px) rotate(.6deg)}}
.badge{position:absolute;right:-6px;bottom:6%;width:132px;height:132px;z-index:2;animation:spin 28s linear infinite}
.badge-bg{fill:var(--accent)}
.badge-text{font:700 12.5px var(--head);fill:#fff}
.badge-crown{fill:#fff}
@keyframes spin{to{transform:rotate(360deg)}}

/* ============ Бегущие строки ============ */
.marquee{overflow:hidden;border-block:1px solid var(--line);background:var(--bg2);padding:16px 0;position:relative;z-index:2}
.marquee-track{display:flex;gap:34px;width:max-content;animation:scroll 32s linear infinite;font-family:var(--head);font-size:26px;letter-spacing:.08em;white-space:nowrap;color:var(--strong)}
.marquee-track i{color:var(--accent);font-style:normal}
.marquee-red{background:var(--accent);border-color:var(--accent-d)}
.marquee-red .marquee-track{animation-duration:38s;color:#0b0b0c}
.marquee-red .marquee-track.reverse{animation-direction:reverse}
.marquee-red i{color:#fff}
.marquee-red span{font-weight:700}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ============ Плашки ============ */
.stats{max-width:var(--max);margin:0 auto;padding:48px 20px 0;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;text-align:center}
.stats > div{position:relative;background:var(--card);border:2px dashed var(--line);border-radius:14px;padding:20px 12px}
.stats b.sm{font-size:clamp(22px,2.4vw,30px);line-height:1.2;padding:7px 0}
.stats b{display:block;font-family:var(--head);font-size:clamp(30px,4vw,46px);color:var(--strong);text-transform:uppercase;line-height:1.1}
.stats span{color:var(--muted);font-size:14px}

/* ============ Секции ============ */
.section{max-width:var(--max);margin:0 auto;padding:92px 20px}
.section-head{text-align:center;max-width:720px;margin:0 auto 56px}
.section-head h2{font-size:clamp(32px,4.4vw,54px)}
.sub{color:var(--muted);margin-top:16px}

/* ============ Блок принта ============ */
.print{display:grid;grid-template-columns:5fr 7fr;gap:44px;align-items:start;margin-bottom:96px}
.print:nth-of-type(even){grid-template-columns:7fr 5fr}
.print:nth-of-type(even) .stage-wrap{order:2}
.print > *,.soon > *{min-width:0}
.stage-wrap{position:sticky;top:96px}
.stage{position:relative;border-radius:var(--radius);padding:36px 26px 30px;overflow:hidden;background:var(--card);border:1px solid var(--line);isolation:isolate}
.stage::before{content:"";position:absolute;inset:0;z-index:-2;background-image:radial-gradient(var(--halftone) 1.4px,transparent 1.6px);background-size:12px 12px}
.stage img{margin:0 auto;max-height:520px;width:auto;filter:drop-shadow(0 18px 24px rgba(0,0,0,.4))}
.stage.typo img{width:92%;max-height:none}
.stage.typo{padding:90px 26px}
.stage-tag{position:absolute;top:14px;left:14px;font:700 12px var(--head);letter-spacing:.16em;background:var(--strong);color:var(--bg);padding:4px 10px;border-radius:5px;text-transform:uppercase}
.print-head h3{font-size:clamp(34px,4.4vw,58px);margin-bottom:6px}
.print-head .tag{font-family:var(--head);text-transform:uppercase;letter-spacing:.16em;color:var(--accent);font-size:13px;font-weight:600;margin-bottom:14px}
.print-desc{color:var(--muted);max-width:560px;margin-bottom:22px}
.print-cta{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-bottom:34px}
.print-alt{font-size:13.5px;color:var(--muted)}
.print-alt a{color:var(--text);text-underline-offset:3px;text-decoration-color:var(--accent);margin-left:6px}
.shelf-label{display:flex;align-items:center;gap:10px;font:600 13px var(--head);letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.shelf-label::after{content:"";flex:1;height:1px;background:var(--line)}
.shelf{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}

/* карточка товара — как превью видео */
.thumb{display:block;text-decoration:none;color:inherit;transition:transform .2s}
.thumb:hover{transform:translateY(-4px)}
.thumb-art{position:relative;aspect-ratio:1/1;border-radius:12px;overflow:hidden;background:var(--mock-bg);border:1px solid var(--line);display:grid;place-items:center}
.thumb-art.photo{background:#fff}
.thumb-art > img.photo{width:100%;height:100%;object-fit:cover}
.thumb:hover .thumb-art{border-color:var(--accent)}
.sale{position:absolute;top:8px;left:8px;background:var(--accent);color:#fff;font:700 12px var(--head);letter-spacing:.06em;padding:3px 8px;border-radius:5px;z-index:3}
.dur{position:absolute;right:8px;bottom:12px;background:rgba(0,0,0,.82);color:#fff;font:600 12.5px var(--body);padding:2px 7px;border-radius:5px;z-index:3}
.bar{position:absolute;left:0;right:0;bottom:0;height:4px;background:rgba(128,128,128,.35);z-index:3}
.bar i{display:block;height:100%;width:100%;background:var(--accent);transform-origin:left;transform:scaleX(0);transition:transform .6s ease}
.thumb:hover .bar i{transform:scaleX(1)}
.thumb-info{padding:10px 2px 0}
.thumb-info h4{font:600 14.5px/1.3 var(--body);text-transform:none;letter-spacing:0;color:var(--text)}
.thumb-info p{margin-top:4px;font-size:14px;color:var(--muted)}
.thumb-info b{color:var(--strong);font-size:16px;margin-right:6px}
.thumb-info s{opacity:.7}

/* Скоро (Rio) */
.soon{display:grid;grid-template-columns:5fr 7fr;gap:44px;align-items:center;border:2px dashed var(--line);border-radius:var(--radius);padding:34px;background:color-mix(in srgb,var(--card) 70%,transparent)}
.soon-art{position:relative}
.soon-art img{border-radius:14px;transform:rotate(-2.5deg);box-shadow:var(--shadow);max-height:460px;width:auto;margin:0 auto}
.soon .chip{display:inline-block;font:700 12px var(--head);letter-spacing:.16em;background:var(--accent);color:#fff;padding:4px 12px;border-radius:999px;margin-bottom:14px;text-transform:uppercase}
.soon h3{font-size:clamp(30px,4vw,50px);margin-bottom:12px}
.soon p{color:var(--muted);max-width:520px;margin-bottom:20px}

/* ============ Why / steps / faq ============ */
.why{max-width:none;background:var(--bg2);border-block:1px solid var(--line)}
.why-inner{max-width:var(--max);margin:0 auto}
.why-inner h2{font-size:clamp(32px,4.4vw,54px);margin-bottom:48px;max-width:640px}
.why-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}
.why-cols b{font-family:var(--head);font-size:56px;color:var(--accent);line-height:1;display:block;margin-bottom:10px}
.why-cols h3{font-size:24px;margin-bottom:8px}
.why-cols p{color:var(--muted)}
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.steps li{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px}
.steps span{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;background:var(--accent);color:#fff;font-family:var(--head);font-size:22px;margin-bottom:18px}
.steps h3{font-size:24px;margin-bottom:8px}
.steps p{color:var(--muted);font-size:15.5px}
.faq{max-width:780px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line);padding:20px 0}
.faq summary{cursor:pointer;font-weight:600;font-size:17px;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:center;color:var(--strong)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--head);font-size:28px;color:var(--accent);transition:transform .2s;line-height:1}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{color:var(--muted);margin-top:12px;padding-right:36px}

/* ============ Final / footer ============ */
.final{background:var(--bg);text-align:center;padding:80px 20px}
.final-inner{max-width:720px;margin:0 auto;display:flex;flex-direction:column;align-items:center;gap:28px}
.final img{width:min(420px,84%)}
.footer{background:var(--bg2);padding:40px max(20px,calc((100vw - var(--max))/2));border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.disc{max-width:860px;margin-bottom:28px}
.disc strong{color:var(--strong)}

/* ============ Анимация появления ============ */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ============ Адаптив ============ */
@media (max-width:980px){
  .hero{grid-template-columns:1fr;padding-top:36px;text-align:center}
  .lead{margin-inline:auto}.cta-row{justify-content:center}
  .hero-art{order:-1}.hero-art > img{width:min(76%,380px)}
  .badge{width:100px;height:100px;right:6%}
  .hero h1{font-size:clamp(32px,9vw,60px)}
  .print,.print:nth-of-type(even),.soon{grid-template-columns:1fr;gap:28px}
  .print:nth-of-type(even) .stage-wrap{order:0}
  .stage-wrap{position:static}
  .stats,.why-cols,.steps{grid-template-columns:1fr}
  .hide-m{display:none!important}
  .section{padding:64px 20px}
  .print{margin-bottom:64px}
}
@media (max-width:620px){
  .shelf{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;margin-inline:-20px;padding:0 20px 8px}
  .shelf .thumb{flex:0 0 58%;scroll-snap-align:start}
  .hero-word{opacity:.35}
  .print-head h3{font-size:clamp(26px,8.4vw,44px);overflow-wrap:anywhere}
  .btn{white-space:normal}.print-cta .btn{display:block;width:100%}
  .nav{gap:8px;padding:8px 12px}.brand img{height:30px}.nav-links{gap:8px}
  .lang a{padding:5px 8px}.hide-s{display:none!important}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}.marquee-track,.badge,.hero-art > img,.onair i{animation:none}
  .reveal{opacity:1;transform:none;transition:none}.road-car{transition:none}
}

/* ============ Видеоблок ============ */
.video-sec{padding-bottom:0}
.video{max-width:900px;margin:0 auto;position:relative;aspect-ratio:16/9;border-radius:var(--radius);overflow:hidden;background:#000;border:1px solid var(--line);box-shadow:var(--shadow)}
.video iframe,.video video{position:absolute;inset:0;width:100%;height:100%;border:0;background:#000}
.vid-ph,.vid-play{position:absolute;inset:0;width:100%;height:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;text-align:center;color:#fff;padding:20px;
  background:radial-gradient(circle at 50% 40%,#2a1012,#0b0b0c 70%);border:0;font:inherit}
.vid-play{cursor:pointer;background-size:cover;background-position:center}
.vid-play::before{content:"";position:absolute;inset:0;background:rgba(0,0,0,.35)}
.vid-btn{position:relative;display:grid;place-items:center;width:84px;height:60px;border-radius:16px;background:var(--accent);box-shadow:0 10px 30px rgba(237,28,36,.45);transition:transform .2s}
.vid-btn::after{content:"";border-left:22px solid #fff;border-block:13px solid transparent;margin-left:6px}
.vid-play:hover .vid-btn{transform:scale(1.08)}
.vid-ph span,.vid-play span{position:relative;font-family:var(--head);text-transform:uppercase;letter-spacing:.12em;font-size:15px;color:#ddd}

/* ============ Окно подписки ============ */
.pop{position:fixed;inset:0;z-index:100;display:grid;place-items:center;padding:20px;background:rgba(0,0,0,.6);backdrop-filter:blur(4px);opacity:0;transition:opacity .3s}
.pop[hidden]{display:none}
.pop.show{opacity:1}
.pop-card{position:relative;width:min(440px,100%);background:var(--card);color:var(--text);border:1px solid var(--line);border-radius:var(--radius);padding:34px 30px 24px;box-shadow:var(--shadow);transform:translateY(16px) scale(.98);transition:transform .3s}
.pop.show .pop-card{transform:none}
.pop-card::before{content:"";position:absolute;left:0;right:0;top:0;height:5px;border-radius:var(--radius) var(--radius) 0 0;background:var(--accent)}
.pop-x{position:absolute;top:10px;right:12px;width:36px;height:36px;border:0;background:none;color:var(--muted);font-size:28px;line-height:1;cursor:pointer;border-radius:50%}
.pop-x:hover{color:var(--strong);background:var(--bg2)}
.pop-card .onair{margin-bottom:14px}
.pop-card h3{font-size:30px;margin-bottom:10px}
.pop-card p{color:var(--muted);font-size:15px}
.pop-form{display:flex;gap:10px;margin:18px 0 8px;flex-wrap:wrap}
.pop-form input[type=email]{flex:1 1 200px;min-width:0;padding:13px 16px;border-radius:999px;border:2px solid var(--line);background:var(--bg);color:var(--text);font:500 16px var(--body)}
.pop-form input[type=email]:focus{outline:none;border-color:var(--accent)}
.pop-form .btn{padding:12px 22px}
.hp{position:absolute!important;left:-9999px;width:1px;height:1px;opacity:0}
.pop-msg{min-height:20px;font-size:14px;margin-top:4px}
.pop-msg.err{color:var(--accent)}.pop-msg.ok{color:#2e9e5b;font-weight:600}
.pop-fine{font-size:12px!important;margin-top:8px;opacity:.85}
@media (max-width:520px){.pop-card{padding:30px 20px 20px}.pop-form .btn{width:100%}}

/* подвал: проект SOL SIGNUM */
.foot-row{display:flex;align-items:center;justify-content:space-between;gap:20px 32px;flex-wrap:wrap;padding-top:24px;border-top:1px solid var(--line)}
.proj{display:inline-flex;align-items:center;gap:16px;text-decoration:none;color:var(--muted);transition:opacity .2s}
.proj:hover{opacity:.8}
.proj span{font-family:var(--head);font-size:12px;letter-spacing:.18em;text-transform:uppercase}
.proj img{width:104px;height:auto}
.foot-row .copy{margin:0}
@media (max-width:560px){.foot-row{flex-direction:column;align-items:flex-start}}